Help on writing an effective Premium Listing

There are several ways to create an effective Premium Listing or possibly improve an existing Premium Listing, with the aim to increase the number of leads:-

1. Display Information Pack button (default setting). Some Brides may be reluctant to make the initial telephone contact, but are willing to make the easy request for your information pack. They usually provide you with their contact details so you may call them a few days later to discuss their requirements in more detail.

2. Utilise the Special field. This field works well if you have a "too-good-to-refuse" special or promotion. It can be some like "Discuss your wedding plans over coffee" or "Free photo album with every booking". The purpose of a special is two fold. a) Your listing has double exposure by being displayed under an additional section. b) We do a mail shot of these specials every quarter to over 2000 Brides on our Newsletter distribution list - even more exposure! 
Conclusion? If you don't normally have a special, think about adding something that would be "too-good-to-refuse" and what the enquiries increase!

One of the great advantages of Internet marketing over traditional printed marketing is the easy and low cost way to test the market. Once printed matter advertising goes to print, the marketing campaign remains as is until it runs to an end. However, with an Internet marketing campaign, it is easy to change the campaign "on-the-fly". This can be very useful when testing different marketing ideas (which you can even extend to your printed marketing later) - it's instantaneous and doesn't cost a cent more! So test those specials. Try various promotions and actively monitor which work and don't!

Lastly, don't forget to ask them to mention us when claiming the special so that you can measure the service we provide too! 

3. If you need to cross-sell your business or can delivery state-wide, consider changing the lead level. If you change the level from 2 to 5, you will get all leads sent to you. So if you are sell jewellery by mail order on the Gold Coast, you will also see leads for flowers on the Sunshine Coast. You may then make contact with these leads and cross-sell your product. Most services should be ok with lead level 2 though.

4. If you are prepared to service more than one area, enter the additional areas. Additional areas are like duplicate adverts without additional charge! Also try to use as many meaningful categories as you can (up to four), for the same reason, these are additional listings for you and will dramatically increase your exposure. For example, we have many Gold Coast advertisers, but not many advertise under the Tweed Heads heading and yet the lower Gold Coast Brides will more than likely check under this area too.

We have also included an "Australian-Wide" locations that will list you under all 17 locations. If you deliver a service that all areas would be interested in, then consider including this add-on.

5. Your description should be close to 500 characters and with a clear message - don't use industry terms without explanation.  Don't promote add-on services that might be detrimental to your image or quality of service. We believe a business description should be descriptive enough for the Bride to visualise how they will see you contributing at their wedding - this is an important perspective, describe the benefits with "You" or "Your". 

Bear in mind that the description field is searchable by the Bride, so ensure that as many keywords as possible describe your business (i.e. use words like "wedding dress" AND "wedding gown" if you sell bridal wear etc).

This is the section that Brides read and form their first impressions on you. Please spend a little time making sure that this section is well written to entice the Bride to contact you! 

6. Always have a professional, colourful photo and consider updating every so many months. We do not charge for any reasonable request to update photos. A slide show may showcase your business better too and this can be added at a nominal fee. 

7. Always include your link to your webpage and have an office or studio address and Land Line (not mobile) number if possible as all these areas show that you are an established business and may differentiate over smaller businesses. If you do not have a webpage, please check out our Small Business Webpage offering.